According to a recently conducted survey, mobile traffic during the last 1 year has doubled, inciting mobile carriers in the US into a race to acquire more spectrums for 4G services in an attempt to prevent an imminent shortage of spectrum.
According to Johan Wibergh, the head of Ericsson’s Business Unit, all the smartphones in the country contribute an MB in traffic every day, citing the video consumption of high end users as the biggest cause of this statistic.
He said that as high end users drive the demand and traffic for prioritized services, according to Ericsson, traffic management and tiered pricing models are the best ways to deal with this problem.
This great increase in the usage of mobiles could leave carriers unable to fulfill the demands of the consumers, as all the carriers are making efforts to increase the capacities of their networks along with readjusting their pricing policies for effectively managing the heavy data usage influx.
The high demand for 4G enabled mobile handsets, too, is spurring all the major US wireless carriers to offer 4G networks as quickly as possible.
The LTE coverage form Verizon already covers more than half of the US, and it plans to extend it to over 185 million people by the year’s end. Last month, AT&T started following the footsteps of its rivals, aiming to offer greater coverage of its 4G services and a new 4G phone before the start of next year.
Even T-Mobile USA has a high speed network; however it only offers a comparatively slower version of HSPA+, which could eventually be acquired by AT&T if its planned acquisition of the smaller carrier is approved by the federal authorities.
Sprint, which too boasts of an HSPA+ network, has plans of striking a partnership with LightSquared as its new 4G provider. However, the plans are at a standstill as federal regulators are investigating a potential interference to the existing GPS signals by the LightSquared services.
Along with investing in the 4G services, the US carriers are also cutting down on data allowances and raising the prices of their services for meeting the demand from users and preventing a spectrum crisis. Every wireless carrier with the exception of Sprint has capped its data plans and also introduced a tiered pricing scheme in order to keep the heavy users from burdening its spectrum.